1. be able to think both innovatively and systematically

2. be as well informed as is necessary about the subject area they are working in

3. be knowledgeable about both the communicative features of the components of visual messages and their interrelationships

4. know the relevant customs, conventions, standards, regulations and their underlying theories

5. be familiar with the technical requirements of the communications media, specifically visual ones

6. be familiar with human communication capabilities with regard to perceiving, cognitive processing and responding to information using all senses

7. be able to consider the possible benefits of the communicated information to the users

8. be knowledgable about the creation of pictures and text, static and animated, as well as information other than visual one for the facilitation of task related activities and how they can be balanced to achieve optimal effects

9. be able to design information in a formal interesting and attractive way to conjure attention highly adequate to the communicative purpose of the message

10. understand to make information and information systems interactive in such a way that adjustments governed by changing requirements can be made, should this be desirable to safeguard the continuing use of the information

11. be able to communicate effecively in both their mother tongue and English

12. understand the capabilities of support sciences &endash; such as cognitive psychology, linguistics, social and political sciences, computer science, statistics &endash; and be able to co-operate with specialists to evaluate and improve the design of messages with due regard of different cultural sensitivities of the user

13. have a detailed knowledge of the cost factors relating to the various design stages and their implementation

14. render their services in a format that corresponds both with the value they represent to the clients and the conventions required by them

15. behave in a responsible manner with regard to the needs of the target users and society as a whole.